Sports Betting Licensed User Acquisition Analyst

Job Summary

A company is looking for a User Acquisition Analyst to drive decision-making through analytics and insights.

Key Responsibilities

• Build and maintain analytics workflows to measure and optimize user acquisition performance
• Analyze marketing channel performance and identify opportunities to scale
• Provide actionable insights into campaign attribution, spend allocation, and ROI optimization

Required Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field (Master's preferred)
• 2+ years of experience in growth marketing, user acquisition, or marketing analytics
• Proficiency in Excel/Google Sheets and visualization tools like Tableau, Looker, or Power BI
• Experience with digital ad platforms and attribution tools
• Deep understanding of growth and performance metrics