Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to accelerate growth through a comprehensive demand generation strategy.

Key Responsibilities

• Develop and execute a data-driven, cross-channel demand generation strategy to increase qualified pipeline and revenue
• Oversee scaling of marketing qualified leads (MQLs) and pipeline generation across all marketing channels
• Manage key demand generation channels, including paid digital, campaign marketing, and event marketing

Required Qualifications

• Proven track record of scaling demand generation engines in a B2B environment
• Deep expertise in paid digital, campaign management, and event marketing
• Strong analytical skills to inform decisions and optimize performance
• Experience in understanding buyer behavior and the B2B purchasing journey
• Ability to build, coach, and motivate high-performing teams