Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager - Paid Advertising to lead and optimize paid media programs across various channels.

Key Responsibilities

• Develop and execute a full-funnel paid media strategy targeting B2B, SMB/mid-market, and B2C audiences
• Manage and optimize campaigns across search, social, and display channels while ensuring efficient budget utilization
• Collaborate with cross-functional teams to ensure high-quality lead generation and effective tracking and reporting

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field (preferred)
• 6+ years of experience in paid media roles, particularly in SaaS, B2B, or B2C contexts
• Proven track record of driving pipeline and revenue through multi-channel paid campaigns
• Deep technical expertise in Google Ads, Meta, and experience with LinkedIn and TikTok
• Advanced proficiency in data analysis tools and experience managing 7-figure ad budgets