Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager to join their marketing team.

Key Responsibilities

• Shape and execute integrated marketing campaigns to drive brand awareness and pipeline development
• Own the strategy and execution of full-funnel marketing efforts to enhance engagement and nurture leads
• Collaborate with cross-functional teams to implement effective online and offline marketing activities

Required Qualifications

• 5+ years of B2B marketing experience with expertise in integrated marketing campaign strategies
• Proven track record of driving demand with large key accounts and complex sales processes
• Strong project management capabilities for managing multi-channel campaigns
• Experience with omnichannel marketing and developing value-driven messaging
• Passion for testing new channels and strategies, with a focus on optimization