Paid Social Media Manager

Job Summary

A company is looking for a Paid Social Manager to execute and optimize their paid social media acquisition strategy.

Key Responsibilities

• Execute and measure the paid social media acquisition strategy aligned with business objectives
• Collaborate with internal teams to improve acquisition and increase brand awareness and traffic
• Analyze consumer insights and optimize campaigns through A/B testing and performance monitoring

Required Qualifications

• Bachelor's degree in Communications, Marketing, Media, or a related field preferred
• Minimum of 4 years of experience in paid social media planning and execution
• Expert understanding of Meta, Tik Tok, and Pinterest Ads marketing channels
• Experience with Google Analytics and other analytics tools
• Advanced analytical skills with a focus on ROI and ROAS metrics