Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager responsible for executing digital programs that build brand awareness and generate leads.

Key Responsibilities

• Manage website content and SEO/GEO strategy, leveraging analytics tools to enhance rankings and engagement
• Design and optimize automated email campaigns in HubSpot, utilizing A/B testing to improve conversion rates
• Oversee SEM and social/search advertising strategies, employing AI search tactics to expand reach and generate leads

Required Qualifications

• Bachelor's degree in marketing or a related field or equivalent work experience preferred
• 4+ years of experience in digital marketing, preferably in B2B SaaS
• Experience managing websites, campaigns, and analytics platforms
• Proficiency in HubSpot and Salesforce, along with GA4 and SEO/GEO/SEM tools
• Hands-on digital marketer with strong executional ownership and organizational skills