Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to analyze marketing initiatives and drive engagement through data insights.

Key Responsibilities

• Analyze marketing initiatives and provide insights across various channels and trends
• Create self-service data visualizations to track marketing engagement and attribution
• Utilize audience behavior data to enhance engagement and conversions in advocacy and compliance

Required Qualifications

• 6+ years of experience in business intelligence, analytics, or data science
• Expertise in SQL and Python
• Experience with complex data systems and nuanced data analysis
• Proven ability to analyze marketing campaign performance and build attribution models
• Familiarity with B2C marketing and political/advocacy marketing is a plus