Job Summary
A company is looking for a Senior Marketing Associate, Retention.
Key Responsibilities
- Execute retention marketing programs across Email and SMS to increase engagement and customer lifetime value
- Manage campaigns from idea to launch, including planning, creative briefing, audience segmentation, and performance measurement
- Collaborate with various teams to ensure cohesive campaigns and analyze performance data for continuous improvement
Required Qualifications
- 4+ years of experience in retention, lifecycle, or email marketing roles, preferably in e-commerce
- Hands-on experience executing email marketing campaigns using ESPs
- Strong organizational skills
- Strong analytical skills for data interpretation and decision-making
- Collaborative attitude with effective communication across teams
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