Director of Earned Media Strategy

Job Summary

A company is looking for a Director of Earned & Owned Strategy (FinServ).

Key Responsibilities

• Serve as executive leadership on key accounts and ensure client success
• Develop custom earned strategy plans integrating various marketing tactics and provide strategic direction
• Oversee an international AI Search program and collaborate with sales for new business growth

Required Qualifications

• Minimum of 5 years of experience in at least two Earned & Owned Media channels
• Experience managing fully-integrated digital campaigns with cross-channel insights
• Proven track record in leading global holistic search initiatives
• Bachelor's degree (BA/BS) or equivalent practical experience
• Strong analytical mindset with experience in advanced measurement and reporting tools