Customer Retention Marketing Manager

Job Summary

A company is looking for a Customer Retention Marketing Manager.

Key Responsibilities

• Manage the setup and monitoring of ad-hoc, triggered, and transactional programs
• Create test plans and schedule emails while building personalized, multi-channel customer journeys
• Manage email reporting dashboards, monitor trends, and make recommendations based on results

Required Qualifications

• 3+ years experience in CRM or email marketing
• Hands-on experience with CRM technology, including ESPs (e.g., Braze) and segmentation tools
• Basic knowledge of SQL, HTML, and data visualization platforms (e.g., Tableau, Periscope)
• Bachelor's degree or equivalent experience
• Experience with complex data structures and systems