Data Analyst

Job Summary

A company is looking for a Data Analyst to develop measurement strategies and provide actionable insights into marketing campaigns.

Key Responsibilities

• Analyze marketing data to identify trends and opportunities for improvement
• Deliver business intelligence to support data-driven marketing strategies
• Collaborate with various teams to set measurable campaign objectives and ensure accurate tracking

Required Qualifications

• 5+ years of experience with web analytics and marketing channel reporting
• Proficiency in Adobe Analytics for campaign reporting
• Strong understanding of marketing strategies and KPIs
• Expertise in tag management and UTM tracking
• Data visualization skills using Power BI or Excel