Demand Generation Manager

Job Summary

A company is looking for a Manager, Demand Generation.

Key Responsibilities:

• Develop and implement Drift playbooks to optimize website engagement and drive meetings with target ABM accounts
• Create and optimize automated nurture email campaigns based on product interest and intent
• Act as the internal SME for 6Sense, providing guidance and recommendations for optimizing demand generation activities

Required Qualifications:

• Proven experience in demand generation and account-based marketing (ABM) programs
• Proficiency with marketing tools such as Salesforce, Drift, and 6Sense
• Strong analytical skills for campaign performance analysis and data-driven optimizations
• Experience collaborating with sales teams for sales enablement content
• Experience in the cybersecurity industry is a plus