Demand Generation Manager

Job Summary

A company is looking for a Lead Demand Generation Manager to drive pipeline growth across Public Sector and Corporate segments.

Key Responsibilities

• Build and execute integrated demand generation programs to drive awareness and engagement
• Own the campaign lifecycle, including planning, launch, optimization, and reporting
• Define campaign KPIs and apply data-driven insights for continuous optimization

Required Qualifications

• Minimum 5 years of experience in demand generation or marketing strategy
• Strong understanding of enterprise buying cycles and account-based marketing principles
• Proficiency in marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Analytical mindset with experience in campaign reporting and pipeline metrics
• Experience in professional services, technology, or highly regulated industries is a plus