Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to own and scale their paid acquisition strategy across digital channels.

Key Responsibilities:

• Develop, implement, and optimize multi-channel paid media campaigns
• Manage and execute all email and SMS communications, including automated workflows and promotional campaigns
• Conduct advanced audience segmentation, targeting, and keyword research to drive growth

Required Qualifications:

• Bachelor's degree in Marketing, Digital Media, or a related field
• 5+ years of experience in performance marketing/paid media management
• Proven track record of managing significant ad spend and delivering measurable ROI
• Certifications in Google Ads and Meta Blueprint (or willingness to obtain)
• Strong analytical background with experience in attribution modeling and statistical testing