Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead retention strategies for a high-growth e-commerce team.

Key Responsibilities

• Own and optimize the full post-purchase customer journey across multiple DTC brands
• Build, manage, and optimize email and SMS marketing flows using relevant platforms
• Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities

Required Qualifications

• 3+ years of experience in DTC retention or CRM marketing roles
• Proven success in building and optimizing email/SMS campaigns with relevant tools
• Strong understanding of customer lifecycle management and behavior-driven segmentation
• Analytical mindset with experience in cohort analysis and LTV tracking
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)