Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to create positioning and develop marketing programs for a product line.

Key Responsibilities

• Collaborate with customers, sales, and product teams to create and implement product line sales strategies
• Analyze market data and conduct research to develop product positioning and messaging
• Plan and manage the launch of new products and coordinate cross-functional implementation

Required Qualifications

• 5+ years of B2B Software Product Marketing experience
• Experience in B2B customer experience, marketing automation, or government software markets preferred
• Proven ability to develop product positioning and demand generation programs
• Project management skills with experience managing multiple stakeholders
• Experience in market research and competitive analysis