Senior Director of B2B Media Strategy

Job Summary

A company is looking for a Senior Director, B2B Media Strategy.

Key Responsibilities

• Lead the development of integrated B2B go-to-market media strategies and optimize media efforts across various channels
• Conduct operational assessments and advise on martech, adtech, and datatech architecture for improved efficiency and ROI
• Align sales and marketing strategies and ensure effective messaging to accelerate pipeline movement and revenue generation

Required Qualifications

• 6-8 years of experience in planning and optimizing multi-channel B2B media campaigns
• Proven ability to connect full-funnel media strategies to measurable outcomes
• Deep working knowledge of CRM systems and marketing automation platforms
• Experience with analytics tools and ad platforms
• Strong knowledge of B2B measurement models and operational consulting frameworks