Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead multi-channel campaigns focused on driving awareness and demand.

Key Responsibilities

• Design and optimize integrated email marketing campaigns targeting a B2B audience
• Manage social media marketing initiatives across various platforms tailored to the audience
• Execute paid media campaigns that deliver measurable ROI and contribute to lead generation goals

Qualifications

• Minimum 5 years of experience in digital marketing with a focus on email, social media, content, and paid media
• Hands-on expertise with marketing automation platforms such as HubSpot, Mailchimp, or Marketo
• Proficient in CRM segmentation and A/B testing tools like Optimizely and Hotjar
• Skilled in social media management and automation tools including MeetAlfred
• Strong analytical skills with a data-driven approach to optimize campaigns