Job Summary
A company is looking for a Director of Marketing to build and grow sustainable growth channels and support a company rebrand.
Key Responsibilities
- Identify, create, and scale new growth channels while overhauling underperforming areas
- Collaborate with Product and Sales to drive go-to-market strategy, messaging, and campaign execution
- Lead the strategic evolution of branding, including messaging, brand voice, and visual identity
Required Qualifications
- Experience leading go-to-market strategy for B2B SaaS products
- Proven track record in product marketing overhaul or rebranding efforts
- Ability to build and scale multi-channel marketing programs
- Experience working in a lean team environment
- Background in B2B SaaS with an understanding of complex product messaging
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