Marketing Operations Senior Analyst

Job Summary

A company is looking for a Marketing Operations Senior Analyst to lead the strategic evolution of lifecycle marketing operations and data infrastructure.

Key Responsibilities

• Drive and evolve the marketing automation infrastructure for scalability and efficiency
• Oversee lifecycle programs to ensure consistent deliverability across various channels
• Lead collaboration with cross-functional teams to execute personalized engagement campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or relevant experience
• 5-8 years of experience in marketing/campaign operations or similar roles
• Deep expertise in lifecycle campaign development, including automated workflows
• Proficient in marketing automation platforms and optimizing complex workflows
• Strong knowledge of SQL and experience with customer data platforms and CRM systems