Job Summary
A company is looking for a Demand Generation Manager to drive up-market growth through data-driven campaigns.
Key Responsibilities:
- Own ABX strategy & execution, including target-account matrix and demand gen budget management
- Stand up measurement & reporting by partnering with RevOps to track campaign performance
- Optimize always-on channels and identify quick wins in paid search and lifecycle email
Required Qualifications:
- 5 years of experience running multi-channel demand programs
- Experience leading ABM/ABX initiatives with measurable SQL or revenue impact
- Familiarity with tools like HubSpot, SFDC, 6sense, and LinkedIn Campaign Manager
- Strong analytical skills with an understanding of demand generation metrics
- Ability to work autonomously and thrive in a creative environment
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