Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist, Americas.

Key Responsibilities

• Develop and refine media strategies across various paid channels and lead campaign deployment
• Manage vendor relationships and ensure timely campaign launches and lead delivery
• Oversee campaign tracking, attribution, and lead flow, while implementing SEO initiatives

Required Qualifications

• 3-5 years of experience in digital marketing operations or demand generation in a B2B environment
• Hands-on experience with ad platforms, tag managers, and CRM/marketing automation tools
• Strong understanding of campaign tracking and lead flow processes
• Proven experience in managing SEO initiatives
• Familiarity with automation tools and AI-driven optimization platforms