Digital Demand Generation Manager

Job Summary

A company is looking for a Digital Demand Generation Manager to lead the development and execution of digital demand generation programs for the Americas region.

Key Responsibilities:

• Develop and execute integrated demand generation programs across various digital channels to drive new pipeline
• Design and implement account-based marketing programs tailored to high-value target accounts
• Monitor campaign performance and provide actionable insights to optimize conversions and inform future planning

Required Qualifications:

• Experience in digital marketing and lead generation
• Proficiency in managing multi-channel campaigns
• Ability to analyze data and track key performance indicators (KPIs)
• Familiarity with account-based marketing (ABM) strategies
• Knowledge of marketing automation tools and CRM systems