Digital Demand Generation Manager

Job Summary

A company is looking for a Digital Demand Generation Manager to lead the development and execution of digital demand generation programs for the Americas region.

Key Responsibilities:

• Develop and execute integrated demand generation programs across various digital channels to drive new pipeline
• Design and implement account-based marketing programs tailored to high-value target accounts
• Monitor campaign and channel performance, adjusting tactics to improve conversion rates across the funnel

Required Qualifications:

• 4+ years of experience in B2B demand generation or digital marketing, preferably in cybersecurity
• Proven success in creating and managing campaigns that drive pipeline growth and measurable ROI
• Experience with marketing automation platforms, CRM systems, and reporting tools
• Bachelor's degree
• Ability to understand cybersecurity solutions and translate technical capabilities into compelling messaging