Digital Marketing Analyst

Job Summary

A company is looking for a Digital Marketing Analyst to assist in the planning, execution, and optimization of client accounts.

Key Responsibilities

• Manage social media Pay-Per-Click (PPC) campaigns
• Monitor digital trends and campaign performance, providing actionable insights
• Develop web measurement strategies and maintain reports on marketing campaigns

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Finance, or related field
• Experience in digital marketing or the automotive vertical is preferred
• 1-2 years' experience with Google AdWords is a plus
• Proficiency in Microsoft Office is required
• Strong quantitative skills for analyzing and optimizing campaign performance