Marketing Analytics Specialist

Job Summary

A company is looking for a Marketing Analytics Specialist to drive data-informed marketing decisions and unlock insights across global initiatives.

Key Responsibilities

• Configure and maintain tracking using tools like Google Tag Manager and GA4
• Build and maintain dashboards to translate complex data into actionable insights
• Analyze user behavior and recommend improvements based on performance data

Required Qualifications

• Hands-on experience with Google Analytics 4, Hubspot, and SFDC
• Strong command of Looker Studio or equivalent BI dashboards
• Proficiency in Google Tag Manager and custom event tracking setups
• Experience with data analysis and optimization techniques
• Ability to collaborate across global teams