Vice President of Demand Generation

Job Summary

A company is looking for a Vice President of Demand Generation to lead global campaigns and acquisition marketing efforts.

Key Responsibilities

• Own marketing-sourced pipeline generation and ensure high-quality leads convert
• Build and execute a data-driven demand generation strategy across various channels
• Continuously optimize channel mix, budget allocation, and campaign tactics based on performance data

Required Qualifications

• 10+ years of experience in B2B demand generation, with at least 5 years in a senior leadership role
• Experience partnering with sales teams to optimize lead handoff and follow-up
• Strong analytical mindset with experience in attribution and ROI analysis
• Demonstrated ability to lead cross-functional teams and manage agency relationships
• Proven success in driving pipeline growth and marketing-sourced revenue