Senior Marketing Manager

Job Summary

A company is looking for a Sr. Marketing Manager, Demand Generation.

Key Responsibilities

• Lead the strategy, execution, and optimization of B2B online demand generation efforts
• Manage digital marketing initiatives, including paid media, SEO, and analytics to drive lead generation and conversion
• Collaborate with cross-functional teams to support business goals and orchestrate strategic projects

Required Qualifications, Training, and Education

• 7+ years of experience in Digital Marketing, including team management
• Experience with Google Analytics, Google/Bing Advertising, and eCommerce platforms; Magento and Salesforce experience preferred
• Broad and deep experience in digital marketing channels, particularly for B2B audiences
• Strong analytical skills with the ability to translate data into actionable insights
• Proven experience leading internal teams and external digital marketing agencies