Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to oversee and execute digital marketing strategies at the Business Unit level.

Key Responsibilities

• Lead cross-functional collaboration with product, sales, and marketing teams to align digital strategies with business objectives
• Analyze digital performance metrics and provide insights to stakeholders while driving digital results to meet MQL and pipeline goals
• Oversee website optimization and manage A/B testing strategies to enhance user experience and conversion rates

Required Qualifications

• 5+ years of experience in digital marketing managing enterprise-level paid media campaigns in B2B marketing
• Extensive experience in digital strategy across paid and organic channels, particularly Google and LinkedIn
• Proficiency with Salesforce, Pardot, Google Analytics, Google Ads, and ABM platforms
• Experience in campaign analysis and data-driven decision-making
• Ability to collaborate effectively with senior leadership across various departments