Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to lead their paid advertising strategy for developer-focused growth.

Key Responsibilities

• Plan and run campaigns across Google Ads, Meta (Facebook), and Reddit
• Analyze campaign performance, produce reports, and improve based on data
• Drive traffic, leads, and sales for the new SaaS product with a focus on ROI

Required Qualifications

• Hands-on experience running and optimizing paid campaigns, especially for B2B SaaS
• Strong knowledge of conversion tracking and attribution tools (GTM, GA, Meta Pixel)
• Ability to work independently and manage cross-functional input
• Results-oriented mindset
• Experience marketing to developers or technical buyers is a bonus