Director of CRM

Job Summary

A company is looking for a Director of CRM to lead lifecycle and retention marketing across its media properties.

Key Responsibilities

• Define and evolve the CRM strategy, leading lifecycle planning and establishing KPIs
• Manage the CRM calendar and design personalized campaigns across various channels
• Collaborate with cross-functional teams to align CRM with editorial priorities and evaluate campaign impact

Required Qualifications

• 10+ years of experience in CRM, lifecycle, retention, or digital marketing
• 3+ years of leadership experience with a player-coach mindset
• Deep expertise in campaign orchestration using ESPs, CDPs, and CRM platforms, particularly Iterable
• Strong collaboration skills with a proven ability to influence across teams
• Demonstrated passion for pop culture, gaming, entertainment, and online communities