Digital Media Specialist

Job Summary

A company is looking for a Specialist, Digital Media.

Key Responsibilities

• Conduct keyword, audience, and bid research while monitoring budgets for active campaigns
• Create ad copy and oversee the development of display ads, ensuring targeted audience engagement
• Compile performance reports, derive insights, and suggest solutions based on campaign data

Required Qualifications

• 2-4 years' experience managing digital advertising campaigns, especially in Google Ads and Meta Ads
• Bachelor's degree in Marketing, Advertising, or a related field
• Ability to build ad campaigns in various user interfaces and editing tools
• Strong analytical skills to interpret data and calculate bids based on potential ROI
• Familiarity with industry trends and best practices in digital advertising