Lead Marketing Analyst

Job Summary

A company is looking for a Lead Analyst, Marketing Analytics.

Key Responsibilities

• Lead marketing analytics projects and develop comprehensive dashboards to track KPIs
• Conduct in-depth analysis of marketing campaign performance and customer behavior
• Translate complex data into actionable insights and present data-driven recommendations

Required Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field (Master's preferred)
• 5+ years of experience in marketing analytics and experimentation
• Strong proficiency in data analysis tools, including SQL, Python, R, and data visualization tools
• Expertise in web analytics platforms such as Google Analytics and Adobe Analytics
• Excellent understanding of marketing metrics and KPIs