Digital Marketing Analytics Specialist

Job Summary

A company is looking for a Digital Marketing Analytics Specialist to support data-driven marketing efforts.

Key Responsibilities

• Design and maintain dashboards and reports to track KPIs across digital marketing channels
• Analyze marketing campaigns for effectiveness and provide optimization recommendations
• Collaborate with marketing teams to develop customer segments and analyze performance trends

Required Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field
• 2+ years of experience in digital marketing analytics or data analysis
• Advanced experience with data visualization tools such as Sigma or Google Looker Studio
• Proficient in SQL for data querying and manipulation
• Experience with Customer Data Platforms and web analytics platforms preferred