Digital Marketing Lead

Job Summary

A company is looking for a Digital Marketing Lead to drive its digital performance and marketing initiatives.

Key Responsibilities

• Manage and optimize the U.S. website experience, including performance, structure, and content updates
• Execute paid digital campaigns and optimize them for lead generation and ROI
• Drive SEO improvements and collaborate on content strategy to enhance organic visibility

Required Qualifications

• 3-5+ years of experience in digital marketing, focusing on website management or paid media
• Proficiency with Google Analytics (GA4), Tag Manager, and other analytics platforms
• Experience with CMS platforms such as WordPress, Sitecore, or Drupal
• Working knowledge of HTML/CSS is a plus
• Experience in a multi-stakeholder or international marketing environment is a plus