Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to execute marketing campaigns and drive lead generation efforts.

Key Responsibilities

• Develop and implement multi-channel demand generation strategies to attract and engage target audiences
• Manage lead generation and nurturing programs to guide prospects through the sales funnel
• Plan, execute, and optimize marketing campaigns, analyzing performance for continuous improvement

Required Qualifications

• 2+ years of experience in B2B SaaS marketing campaigns
• Experience with marketing automation tools, preferably HubSpot
• Strong understanding of email marketing rules and pipeline analytics
• Associate's Degree or higher, preferably in communications, marketing, or a related field
• Ability to manage multiple projects and deadlines in a fast-paced environment