Senior Product Marketing Specialist

Job Summary

A company is looking for a Senior Global Product Marketing Specialist.

Key Responsibilities

• Develop and execute global playbooks for product marketing in new expansion markets
• Drive go-to-market planning for new country launches and align marketing efforts with launch timelines
• Spearhead product positioning and messaging for new product launches based on market insights

Required Qualifications

• 2+ years of experience in Product Marketing with expertise in launching new markets
• Experience managing mobile marketing campaigns using modern marketing and CRM tools
• Ability to create and communicate effective go-to-market plans across cross-functional teams
• Understanding of the global digital lending/banking ecosystem is preferred
• Hands-on experience launching and scaling products for developing markets is preferred