Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive the creation, optimization, and management of automated marketing campaigns.

Key Responsibilities:

• Design, implement, and optimize automated lifecycle marketing journeys within Customer.io
• Collaborate cross-functionally to ensure timely and relevant communications to reps, retail partners, and customers
• Monitor and analyze campaign performance, adjusting strategies to maximize engagement, retention, and conversion

Qualifications:

• 3+ years experience in lifecycle marketing, marketing automation, or similar roles
• Proficiency with Customer.io (or similar marketing automation platforms)
• Strong analytical skills with experience in data-driven marketing, A/B testing, and performance measurement
• Experience collaborating with cross-functional teams in a fast-paced environment
• Familiarity with reverse logistics or marketplace platforms is a plus