Marketing Analyst

Job Summary

A company is looking for a Staff Marketing Analyst to join their marketing team.

Key Responsibilities

• Analyze and optimize paid marketing campaigns across various platforms
• Develop and maintain performance dashboards and reports using data analysis tools
• Collaborate with teams to A/B test creatives and measure the impact of paid media spend

Required Qualifications

• 4+ years of experience in marketing analytics, focusing on B2B performance marketing
• Strong knowledge of paid search, paid social, and display advertising platforms
• Proficient in SQL and BI tools such as Sigma or Tableau
• Experience with conversion tracking and attribution models
• Solid understanding of performance metrics across the prospect funnel