Marketing Manager, Demand Generation

Job Summary

A company is looking for a Marketing Manager, Demand Generation to drive pipeline growth, customer engagement, and revenue expansion through scalable marketing programs.

Key Responsibilities

• Lead strategy, planning, and execution of industry conferences and trade shows
• Develop and manage outbound email programs to generate qualified pipeline
• Plan and execute webinars that engage prospects and customers

Required Qualifications

• 5-8 years of B2B marketing experience, preferably in high-growth SaaS or government-focused sectors
• Demonstrated success in demand generation programs across various channels
• Experience with government buyers or public sector stakeholders is preferred
• Strong knowledge of CRM and marketing automation systems
• Data-driven approach with experience using AI-driven marketing tools