Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to develop and execute strategies for customer engagement and conversion.

Key Responsibilities

• Design and implement comprehensive lifecycle marketing campaigns across multiple channels
• Develop customer segmentation strategies for targeted communications
• Monitor and analyze campaign performance, utilizing data-driven insights to optimize results

Required Qualifications

• Proven experience in lifecycle marketing or a related field
• Strong analytical skills to assess campaign performance
• Experience with A/B testing methodologies
• Ability to collaborate with cross-functional teams
• Understanding of customer behavior and preferences