Job Summary
A company is looking for a Director of Marketing to lead strategic marketing initiatives and drive growth across various channels.
Key Responsibilities
- Design and execute a comprehensive marketing strategy aligned with company objectives
- Own the company's brand vision and ensure brand consistency across all channels
- Lead integrated demand generation strategies to acquire and retain customers
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred)
- 10+ years of progressive B2B marketing experience, preferably in SaaS and health-tech industries
- Proven success in developing full-funnel marketing strategies for customer acquisition and retention
- Strong experience in marketing operations and project management
- Proficient in CRM and marketing automation platforms, with expertise in SEO strategy and execution
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