Job Summary
A company is looking for a MarTech Lead (Customer Journey Analytics).
Key Responsibilities
- Serve as the technical platform owner and SME for Adobe Customer Journey Analytics and related tools
- Collaborate with the Marketing Optimization team to support journey measurement and attribution
- Design and manage schema, segments, and data views for consistent journey and campaign measurement
Required Qualifications
- 7+ years of experience in digital analytics, data operations, or marketing technology
- 3+ years of hands-on experience with Adobe Customer Journey Analytics
- Strong understanding of Adobe Experience Platform, including schema design and segment logic
- Proficiency in creating and managing scalable dashboards and templates
- Bachelor's degree in marketing, data science, technology, or a related field
Comments