Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist responsible for developing and executing digital marketing strategies.

Key Responsibilities

• Collaborates with agencies and vendors on paid media and SEO strategies
• Monitors and analyzes performance metrics for digital marketing campaigns and provides insights for improvement
• Conducts market research to identify trends and opportunities in marketing platforms

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in B2B marketing, preferably in technology services
• Proven experience in digital marketing and marketing operations
• Proficiency in Marketo and similar marketing automation platforms
• Experience with AI-powered marketing technologies and implementation strategies