Job Summary
A company is looking for a Paid Search Marketing Manager to lead the strategy, execution, and optimization of paid search campaigns.
Key Responsibilities
- Develop and execute high-performing paid search campaigns in Google Ads, Microsoft Ads, and other platforms
- Monitor campaign results daily, ensuring KPIs are met or exceeded, and conduct A/B testing for optimizations
- Serve as the primary paid search contact for clients, providing recommendations and performance reports
Required Qualifications
- 4+ years of PPC campaign management experience
- Strong track record in direct-response, performance-based marketing
- Hands-on experience with Google Ads and Microsoft Ads
- Advanced Excel skills, including formulas and vlookups
- Bachelor's degree in marketing, business, or a related field (or equivalent experience)
Comments