Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to support webinar content development and marketing plans.

Key Responsibilities:

• Develops educational webinar content through collaboration with internal stakeholders and external influencers
• Supports initiatives to enhance brand awareness and lead generation, measuring key performance indicators
• Collaborates with creative teams to create marketing assets across various digital channels

Required Qualifications:

• 5-7 years of experience in webinar content marketing and editorial for B2B and B2B2C audiences
• Minimum 3-5 years of experience in supporting marketing plans that drive revenue generation
• Typically a Bachelor's Degree or global equivalent in a related discipline; Master's degree is a plus
• Demonstrated understanding of digital and omnichannel marketing
• Working knowledge of Zoom webinar hosting program