Social Media Lead

Job Summary

A company is looking for a Social Media Lead to enhance its organic social and influencer marketing efforts.

Key Responsibilities

• Own and drive the organic social strategy across platforms like Instagram and TikTok to boost engagement and brand loyalty
• Develop TikTok as a primary channel by creating viral content and cultivating a dedicated following
• Lead and expand the influencer marketing program by managing partnerships to increase brand reach

Required Qualifications

• 4+ years of experience in growing a brand's organic social presence, particularly on TikTok
• Experience in influencer marketing with a focus on building impactful relationships
• Data-driven mindset with the ability to translate insights into actionable strategies
• Strong creative skills with the ability to produce compelling content
• Passion for dogs and enthusiasm for building a category-defining brand