Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Expert.

Key Responsibilities

• Strategize and optimize SEO/SEM/PPC campaigns to improve website performance and conversion rates
• Lead digital advertising initiatives to target qualified leads and enhance traffic and conversion rates
• Manage website analytics and reporting, utilizing tools like Google Analytics and Salesforce

Required Qualifications

• 10+ years of experience in Digital Marketing
• 5+ years of experience with Google Analytics, Google AdWords, SEM, PPC, and SEO
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo
• Preferred certifications in Google Analytics and/or Google AdWords
• Strong analytical skills and a proactive, self-starter attitude