Marketing Executive

Job Summary

A company is looking for a VP of Marketing to lead go-to-market strategies and drive growth.

Key Responsibilities

• Lead go-to-market planning and launch strategy for flagship new products
• Build and execute integrated demand generation strategies across B2B and DTC funnels
• Inspire and lead a team across content, creative, product marketing, and digital

Required Qualifications

• 7+ years in B2B SaaS marketing, with experience in benefits/insuretech/fintech
• Proven track record of successful demand generation and product launches
• Strong understanding of conversion funnels, segmentation, and multi-channel orchestration
• Demonstrated leadership skills with experience in growing high-performing teams
• Ability to thrive in ambiguity and maintain a bias for action