Digital Marketing Strategist

Job Summary

A company is looking for a Digital Strategist to join their digital marketing team.

Key Responsibilities

• Develop audience insights and map customer journeys across digital touchpoints
• Manage content calendar and plan digital programs to engage key audiences
• Contribute to SEO and AEO strategy by documenting audience questions and keywords

Required Qualifications

• 5+ years of experience in content or web strategy, integrated marketing, or customer marketing
• Experience within the legal industry or marketing legal or accounting technology
• Experience building digital campaigns with segmentation based on personas
• Data-driven with strong analytical skills related to digital marketing metrics
• Proactive self-starter with the ability to manage multiple projects simultaneously